New Rules Of Content Marketing
Content marketing has grown to becone one of the most powerful tools available for doing business and connecting with targeted patients through the internet. Practices must have an effective content strategy because the majority of their purchase-decision making process has shifted, thanks to online media, before the prospect ever reaches for the phone, the mouse, or the front door to businesses.
Businesses rely on different kinds of content and approaches to content marketing, social media, newsletters and blogs to remain in business. Its important to:
Know yourself – Clearly understand and define your content strategy objectives
Know your users – Clearly define your end-users, their goals, behaviours and devices
Know your content – Know what you have and what you need in context of business and user goals
Set your plan – Strategise by audience, channel, location and your users position in the customer experience journey
Execute your strategy – Understand that you are engaging users for the long term
Benefits of content marketing:
1. Content marketing generates more inbound traffic to your site – The power of content marketing for generating inbound traffic is by providing targeted audiences with relevant information that can provide a solution to a particular need. The more pages and posts you have that provide high targeted custom content, the higher the amount of inbound traffic that your sites will generate.
2. Content marketing increases engagement with targeted audiences – Generating responses or engagements from specific types of audiences will depend on a particular type of content that caters to their interests or needs. Enhancing articles with appropriate imagery can greatly increase patient interest.
3. Content marketing generates more leads – Practices with blogs and websites can generate more leads than other practices without rich content websites.
4. Content marketing increases sales – The better your patients can understand and appreciate the benefits they can gain from your practice, the more likelihood they will become loyal patients.
5. Content marketing builds up natural link popularity – This will boost your sites natural link popularity as well as establish higher degress of authority of your practice which will further boost your pagerank ratings and your seo.
6. Content marketing builds brand awareness – The higher the quality of content your provide, the greater authority and awareness you generate for your practice.
7. Content marketing establishes you as a thought leader – You would be regarded as an authority or an expert in your indudtry niche if you provide high quality content of the treatments that you provide. Patients would listen to what you have to say and maybe even influence them to come to your practice.
How to use content marketing:
1. Treat keywords with respect
2. Have a voice patients can identify with
3. Build trust with transparency
4. Make the most of a great idea with multiple formats
5. Headlines are everything
6. Use the news
7. Don’t just post, make sure you engage
8. Remember that great content invites likes
9. Build your content from an ongoing plan
10. The best inspiration comes from several different sources
11. Quality is as important as quantity
12. Quantity still matters
13. Take your time
14. Don’t buy content
15. Know your biggest competitor
16. Use one piece of content to promote another
17. Recycle your greatest hits
18. Always ask the key question about a piece of content
19. Use your content to turn readers into patients!
While content marketing may be less expensive in the long run, it does require quite a bit of effort and momentum to grow the audience you need, establish the authority you want, and actually begin driving leads.
If you would like any further information then give the Dental Design team a call on: 01202677277.
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