It has been reported that this year Facebook aim to increase their efforts to punish brands that post too much promotional content. In addition they will also be punishing those brands who use many Facebook-baiting practices (e.g. asking for clicks, likes and comments).
With Facebook making it harder for your content to appear in people’s news feeds and the increase in the amount of brands fighting for the limited space available to be found, what can dental practices do to help their chances of being found?
It is a well-known fact that images in posts will gain more engagement than just text alone. We are just attracted to visual content, it just interests us more. However seeing the same images everywhere can be boring, so creating your own unique images will help give your post a bit more of a boost.
As the space on Facebook becomes highly competitive and it becomes harder and harder to be found in people’s newsfeeds, it might be time to utilise Facebook’s paid advertising service.
There are a couple of ways to go about this:
a. Choose a post you wish to promote, set a budget, target specific audiences and make it live.
b. Create a custom audience from your own mailing list. This will then only target patients that you have a specific relationship with, helping to keep your costs down. In addition when they engage with your post, their friends are likely to see it, therefore increasing your organic visibility.
Your posts are more likely to be seen if they relate to what is trending on the web. With Facebook now boosting the visibility of trending topics to the top of news feeds, now is the time to be keeping up to date with the latest trends and creating content related to these trends to help increase the organic reach of your posts.
With the cover photo taking the best position to catch the attention of users landing on your page, why not create an image relating to your new piece of content and upload it to this space.
If you would like to know more about how Dental Design can help your social media, please give us a call on 01202 677277.