Running a successful Pay-Per-Click (PPC) campaign requires a fair bit of work and constant optimisation in order to improve performance. One of the main things we work on as part of a client’s on-going PPC management, is to improve campaign…
Increase your conversion rates, attract more new patients!
28 October 2022 | Marcus Amberton | UncategorisedA conversion rate is the percentage of users who convert website visits into desired actions. For a dental website, this would be the number of website users who visit your website or landing page and then call, submit a contact…
Your website’s bounce rate is a vital indicator of how well your site is performing. A bounce rate represents the percentage of users who visit a website and only view a single page before ‘bouncing’ off and leaving the site…
SEO is one of the most complex and misunderstood marketing disciplines. It combines a large number of tools and best practices that evolve consistently, all adjusting to the regular Google updates that are released. Bad habits can be established by…
One of the main objectives for the Technical team at Dental Design is to keep up to speed with any Google updates. This ensures we are following Google’s best practices when it comes to search engine optimisation work and that…
Most Dental practices will measure their online marketing performance via metrics such as search rankings, visitor numbers and email enquiries. Whilst business done online is increasing, people will still use the phone to enquire about a treatment or to register…
Making reviews work for your practice in 2022
11 March 2022 | Marcus Amberton | Marketing, Search Engine OptimisationOnline reviews are vitally important for local businesses, not only for online reputations but for search engine rankings as well. Reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review, positive or negative, could influence a…
Your practice consists of a fully qualified dental team that can offer all treatments and services to help fix and maintain oral hygiene. But so can most of your competitors. Prospective patients want to know what sets your practice apart…
Onpage SEO is vital for your dental website to rank well in the search engines. On- page optimisation refers to all measures that can be taken directly on your website (the coding and set up) in order to improve its…
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