Halloween is the time of year to embrace all things spooky! As a result, I’ve been inspired to put together a list of Pay Per Click (PPC) mistakes that will frighten even the most fearless of Dentists… PPC is a…
Google Mum…does she know best?
21 September 2021 | Marcus Amberton | Marketing, Search Engine OptimisationGoogle MUM update – Everything you need to know. They say mother always knows best…but what about Google’s MUM update? Google has recently launched their latest algorithm update to improve the way we search and to make the results more…
We all had to adapt when Covid took over the nation. From additional hygiene precautionary measures to social distancing. One thing that started taking the dental industry by storm, was the implementation of virtual consultations and it looks like they’re…
How your choice of words can mean the difference between gaining or losing a client
29 July 2021 | Marcus Amberton | BlogWith most of our marketing platforms situated online nowadays, the vocabulary you use can make a big impact and could mean the difference between a client choosing to use your services or go elsewhere. Research shows that users spend between…
The importance of a fast loading website
30 June 2021 | Marcus Amberton | Search Engine OptimisationWebsite loading speed is a priority for the overall user experience and it’s now becoming one of the most important ranking factors. Last November Google announced they were introducing Core Web vitals as part of their algorithm and becoming ranking…
During this pandemic, understandably dental practices are seeking ways to become more cost-efficient. However this doesn’t mean PPC should be completely dropped from your marketing strategy. Long term cutting of all PPC spending will eventually dry up your new patient…
The ICO’s cookie law and its impact on Google Analytics
31 March 2021 | Marcus Amberton | Blog, MarketingYou probably have heard about the introduction by ICO (Information Commissioner’s Office) on a ‘cookie’ law that has been introduced for all websites in the UK. This law states that the internet user must give his express consent to websites…
How can I find the perfect keywords to rank for?
29 March 2021 | Marcus Amberton | Blog, Marketing, Search Engine OptimisationKeywords are one of the many basic foundations of SEO. They are the result of what searchers use to find you online. It is these variables that you will want to take your time on to improve your chances of…
Key Factors when planning an SEO strategy
2 March 2021 | Marcus Amberton | Marketing, Search Engine Optimisation, UncategorisedSEO is an essential marketing strategy for any online business that wants to significantly improve their visibility. If your goal is to entice new traffic, then you will need to put an SEO strategy in place that allows you to…
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