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How can I find the perfect keywords to rank for?

29th March 2021 | | Blog, Marketing, Search Engine Optimisation

Keywords are one of the many basic foundations of SEO. They are the result of what searchers use to find you online. It is these variables that you will want to take your time on to improve your chances of increasing your visibility on Google. I am going to reveal some steps to help you begin finding your perfect keywords.

Brainstorm

Let us strip things all the way back to the fundamentals! Whether you are doing this digitally in a word document or having a pen and paper at the ready, begin jotting down the keywords you believe best represent the content of your website and what you believe searchers will be using to find you online.

Long-tail Keywords

Make sure not to forget that long-tail keywords are longer, more specific phrases that users have a tendency to make use of when searching on Google in efforts to find the most relatable and specific results.

longtail_keywords

So, as well as utilizing your keywords listed out when doing the brainstorming session above, strive to consider what long-tail keywords may be used to explain your online presence. It is important to know that long-tail keywords are usually simpler to rank upon, as due to them being specific terms, there tends to be fewer competitors for them.

Add Location to your Keywords

This is one of the most important steps we undertake at Dental Design due to the importance of Local SEO. If you have a physical location tied with your website, then it is essential to include your proximity locations to your keywords.

Examine your Competitors Keywords

It is good to see what your competitors are talking about.

Make sure you are often putting time aside to check-up on your competitors keywords. I would advise you to search several of your chosen keywords into Google and see what websites are dominating the three highest outcomes. With this new-found knowledge, this will help you strategize on the keywords and content you will be focusing on.

Keyword Analysis Tools

There are plenty of keywords tools available online for you to dig deeper into keywords you could potentially begin ranking for and to get an idea of what terms people are searching for. A good example of this is Google Keyword Planner. You will be able to find the volumes of keywords people are searching for and get an indication on how strong the competition is.

To Conclude…

The keywords you set out from the offset are the glue that retains your website being positioned on Google so it’s essential you are often putting time aside to evaluate the current keywords you are targeting and if you can discover new keywords.

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