As 2021 continues to steamroll on, that light at the end of the tunnel seems to be getting closer and closer. Soon those restrictions will be lifted, lockdown will be no more, and we return to normality (hopefully). Patients will…
Covid-19 and the effect on online advertising
26 February 2021 | Marcus Amberton | Marketing, Pay Per ClickThe current crisis caused by the COVID-19 outbreak has turned our world upside down. The UK has been in and out of lockdown for almost a year now, which has had a massive impact on our way of life. This…
Google has provided information for some time now on the upcoming “Page Experience Update” that is expected to drop around May 2021. This may feel like a long time away, however if 2020 has taught us anything, time flies QUICK!…
We are constantly advising clients to often post new content to keep the website fresh and to ensure regular indexing and a blog post is a brilliant way to do this. Not only are you updating the website with new…
Google appears to be testing the water when it comes to consumer reaction to its ‘Google Guaranteed’ green badge in places other than just Local Services Ads (LSAs). The media giant has been promoting its two ‘certificates of trust’ –…
Nearly 75% of adults in the UK use social media – which it makes it a critical part of any local business strategy. Indeed, social media is one of the best ways to connect with patients already at your practice,…
How COVID-19 Affects Search Volume
22 October 2020 | Marcus Amberton | Marketing, Search Engine OptimisationResearching and analysing keywords and their search volume is vital in developing a search engine optimisation strategy. Knowing what terms are popular and achievable to rank for is a step in the right direction for funneling users into your website….
Dental marketing is a process to promote your dental practice; ultimately resulting in your dental practice attracting more new patients as well as keeping hold of your existing ones. Marketing is key to growing any business and for making that…
Virtual consultations never tended to be popular in the dental industry, but as a result of the Covid-19 pandemic, now they are a necessity. Until a few months ago, unless you lived somewhere very remote, it will have been easy…
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