Nearly 75% of adults in the UK use social media – which it makes it a critical part of any local business strategy. Indeed, social media is one of the best ways to connect with patients already at your practice, however it’s also important for reaching those who haven’t heard of your business yet.
Here are 7 tips to help you rock social media marketing…
1) Subtle product promotion
Social media provides a great platform for brand and service awareness. However, it’s all too easy to lose focus of this purpose.
If you are spending your time and resources on building a social media presence, you need to utilise it in a way that it affects your bottom-line.
We often see Paddy Power’s funny tweets being shared on social media for example. However, they cleverly intersperse sign up and new customer offer posts that win them their bread and butter.
So remember that social media is a fantastic way to help promote your special offers or new treatments which your patients may not already be aware of. Although, it is also important to remain balanced- if all you do is sell, you could equally turn people away.
2) Patient engagement
Nothing works more effectively than a visual testament to your practice’s popularity. It’s a great idea to post pictures from patients- before and after treatment shots for example can work wonders!
3) Be transparent and honest
Make sure that you do not shy away from mentioning the prices of your treatments. With that kind of honesty, patients know they won’t be hit by an unexpected Dentist’s bill when they come in for a consultation.
4) Informative posts
Share informative posts and tips that relate to dentistry. It’s also a great idea to share all of your blog posts on social media.
5) Post behind-the-scenes photos
It’s very reassuring to see photos of the dental team topping up their knowledge on a course or inside the sterilisation room. Show off the things the team get up to which the patient may not necessarily see on the surface.
6) Post timely updates about upcoming events
If you are not using social media to spread awareness about your upcoming events, you are missing out on a great opportunity to bring visitors to your event. Apart from advertising and local PR, it is important to keep building excitement about your event with the help of timely tweets.
7) Take a look at our Social Media Platform!
We are currently offering a free trial until January 2021, sign up and you can browse and download 100s of relevant posts created exclusively for dentists.