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Page Experience Update

30th January 2021 | | Search Engine Optimisation, Web design

Google has provided information for some time now on the upcoming “Page Experience Update” that is expected to drop around May 2021. This may feel like a long time away, however if 2020 has taught us anything, time flies QUICK!

This update is important for two reasons – One, it is yet another indication from Google that they are moving in the direction of favouriting sites that provide a better user experience. Two, it could very well shift the way user click behaviour moves.

The Page Experience Update is shifting the focus more towards what is known as “Core Web Vitals”. This image here provides an overview of what the update effects:

Come May 2021 the three factors that make up the Core Web Vitals will be what Google’s search algorithm is gauging when crawling on your website.

This isn’t breaking news however, as mentioned at the beginning of this blog, this update has been known for some time. However, so many websites live on the internet today are not taking these factors into account or aiming to improve them. Many websites are old with outdated designs, most of these are also neglecting mobile responsiveness which is a huge negative for a website. The combined lack of modernised best practice is what will come to directly effect these websites when this update goes live.

This is due to the rumoured “Visual Indicators” within search results that will display how well your website is performing paired against the core web vitals. This is a mock-up of what it “could” look like made by Search professional Barry Schwartz:

If an indicator such as this was to display next to your site, how would a potential customer feel if yours was displaying all red? You probably think they’ll be pretty put off.

If your website is outdated or you feel the user experience is poor, we’d be more than happy to run an audit and discuss with you how to improve your site.

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