You probably have heard about the introduction by ICO (Information Commissioner’s Office) on a ‘cookie’ law that has been introduced for all websites in the UK.
“Those setting cookies must:
This regulation applies to all Cookies viz. Session Cookies, Persistent Cookies, 1st and 3rd Party Cookies, Analytical Cookies and any other method that might be employed to store user information or track user behavior.
Well, the key problem is that a normal website would use several cookies and each one would need to be accepted by the user. What if a naive user comes to a website and is threatened by this whole concept of cookies and how it is being used to track behavior? What if this information overload about the amount of cookies being used, their exact nature and lifespan and other details, causes a visitor to just bounce off? Besides, is it even scalable? Can you give the user clear information about which cookie is being used where and how it works? Worst still, for SEOs around the world, the major problem would be that if a user refuses to accept the use of Analytics Cookies. This will mean that despite the user visiting and surfing your website, no tracking data will be recorded.
The red flag here is that consent has to be “Opt In,” it cannot be implied. The user has to knowingly accept the use of the cookie. The whole regulation revolves around “consent” and so comes the big question; “How do we obtain consent in order to comply with this law?”
Having Pop -Ups, Footer Bars or Splash pages that ask for permission to set cookies seems to be the most practical solution to comply with the “Cookie” Law. ICO suggests that cookies could be set on the second page view.
Although this sounds perfect, it’s not so easy to implement as a majority of websites and analytics set cookies on the very first page view. Another possible implementation is to load the analytics code, only after receiving the consent.
Websites should have: