What is Call Tracking, and why should I care?

30th May 2022 | | Marketing

Most Dental practices will measure their online marketing performance via metrics such as search rankings, visitor numbers and email enquiries. Whilst business done online is increasing, people will still use the phone to enquire about a treatment or to register as a new patient.

Not that long ago, it had been almost impossible to know where your telephone enquiries have come from, and that’s been a big headache for anyone wanting to know how effective their marketing performance really is.

The latest call tracking software can tell you which of your marketing efforts are successfully generating calls, and which are failing. Call tracking is also a a great way of grouping calls generated from different channels (Organic search and Google Ads, for example).

How do you track your inbound calls?

Your business number is probably displayed on your website, practice literature, on posters and it would appear on any PPC campaigns you might be running, but how do you know which of these marketing methods are generating the calls to your business? How are you tracking conversions? In case you don’t already know, here’s how call tracking works.

Let’s take a look at an example:

I would like to register as a new patient for a Dentist in Poole . I type a Google search using the keywords “Dentist Poole” and come to this website:

 

The highlighted number is actually a dynamic call tracking number which uses a local extension and changes whenever a user visits the website. If a user calls the number it will automatically forward to the actual practice number, but it doing so. records the channel, keywords and the call itself. This data will allow the practice to measure its marketing performance extremely accurately because they will know exactly which campaigns are producing enquiries (and therefore ROI) and which aren’t. They can then make informed marketing and budgeting decisions moving forward.

What are the benefits of call tracking?

With call tracking you can monitor which areas of your marketing, digital and offline, are performing well and which areas need improvement.

Here are the areas that call tracking works well for:

  • Marketing channel identification – which channel is generating the calls.
  • Organic search engine traffic: you’ll be able to determine which landing pages are generating calls to your business.
  • Pay per click campaigns: you can see which campaigns are working best.

Alongside this data collation, you’ll be able to listen in on calls, providing you with real insight into your practice’s customer service. This will highlight improvements that your reception team can make when handling inbound calls.

 

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2022
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents