It’s a common occurance that we meet dentists and dental businesses who own multiple domains and have several websites. The scenario normally plays out along the lines of the dentist having one main website at (for example) www.bestdentist.com, but also…
Having active social media accounts is a sign of a company’s dedication to transparency, accountability and even customer service. Patients (aka your customers) recognise this, and expect to see your practice engaging with customers on Facebook. Even though “silent” customers…
A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers take advantage of this? Sometimes conventional wisdom gets it wrong, like the old…
As 2014 draws to a close, Google has released an insight into some of the top searches made using their search engines globally over the course of this year. Robin Williams, whose untimely passing dominated headlines in summer 2014, was…
Yesterday saw the iconic Apple-1 sell for £563,904. The Henry Ford organisation bought the working computer to join its collection of technological and scientific artefacts in its museums in Michigan USA. The original Apple-1 was sold as just the circuit…
Facebook is continuing its commitment to search within its social media platform. Facebook has therefore announced that they are updating search to make it easier to find the posts that have been shared with you in the past. So now,…
It’s that time of year again when us marketers take stock of the last 12 months and reflect on what has and has not been. Whilst there are many trends forecasted for the following 12 months, these are pointless (and…
You’ve put so much time, energy and love into your dental practice website, I’m sure you want the world to see it! It can be hard to know where to begin when thinking about how you want to be found…
Christmas is upon us, and whilst we reflect on the year so far and look towards 2015, here are some useful tips for your social media strategy for next year. Social media is now increasingly turning towards video marketing. Over…
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