What patients expect from your social media
Having active social media accounts is a sign of a company’s dedication to transparency, accountability and even customer service. Patients (aka your customers) recognise this, and expect to see your practice engaging with customers on Facebook. Even though “silent” customers may not add comments or likes (basically, value) to a brand’s Facebook page, still be assured that they’re watching!
Many dentists worry that having social media accounts leave them open to consumer criticism. However in reality, consumers know this and therefore have more respect for practices that encourage feedback and respond in a timely and thorough manner.
What do customers want from practices on Facebook?
Customers expect a brand to be active on Facebook and possibly two or three other social channels; the next question is, what do they want from companies there?
People respond to things that are relevant to them. Understanding the passions and interests of your patients should guide the sort of posts you write. For example, if you’d like to target twenty somethings who would like a Hollywood smile- post before and after photos of young, happy people. Or if you’re more family orientated, speak to mothers and offer advice on how to clean children’s teeth effectively at a young age.
Focus on customer needs rather than trying to directly sell, in a light friendly manner and you’ll go far with social media.
If you would like further advice about social media marketing for your practice. Give Dental Design a call on 01202 677 277 and a member of our team will be happy to help you.
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