Did you know that when you create an ad on Facebook, you can choose the specific types of people you want to see the ad?
Boosting a post is easy to do and can provide great results to your Facebook Page. For example, you can create content designed to drive patients to your website; get them to engage with you; to sign up to something or even track visitors. Targeting on Facebook also goes far beyond the traditional demographics of age, gender and location. You can target people based on their interests.
A boosted post will also appear higher in the newsfeed, so there’s a better chance that your audience will see it. You have the option to “boost” the post so users that Like your page and their friends will most likely see the ad or choose to target a specific audience based on demographics and behaviours.
Why Should You Boost Posts?
When you boost a Facebook Page post, you pay a fee to increase the reach and visibility of your post – It’s the best way to ensure your Page stands a chance in a user’s crowded News Feed. You can set your own budget and the fee depends on how many people you want your post to reach, and payment depends on the number of impressions the post gets within the time frame you choose.
Guaranteed visibility: When you pay to boost your post, it appears higher in a user’s News Feed making for a better chance of your audience seeing it.
Increased engagement: If someone who already likes your Page sees your content appear in their News Feed, they’re likely to engage with it in some way.
Exposure to a new audience: You can choose who to target when you boost your posts. Facebook gives you the option of targeting people who like your Page and their friends, which puts your Page in front of all your patient’s friends as well.
Ensures your content is seen by the right people: The other option Facebook gives you is to create a target audience based on gender, age, location and interests, which can expose your Page to even more new users. If you have an important message or promotion for a specific audience, boosting posts allows you to put your content in front of the right people.
Which Posts Should You Boost?
You don’t need to pay to boost every post. Start by checking your most popular posts that did well organically and boost one of those.
Helpful content: Users are more likely to connect and engage if the content is useful for them in some way.
If you have a strong call to action or promotion running on your website, boosted posts are a great way to funnel
traffic off Facebook back to your site.
Content that is specific and authentic to your Page will spread awareness of your brand.
How to Boost a Facebook Page Post
1. In the bottom-right corner of the post, click Boost Post.2. You can choose a button for your link post with a specific call to action (image and text posts do not have this option).3. Choose your audience.4. Set your budget.5. Click Boost – Facebook will review your ad and let you know when you’re approved.6. Check your ad results in the Facebook Ad Manager. Monitor your ad, run detailed reports and watch its performance over time.
If you would like any further information then please give the Dental Design team a call on: 01202 677277.
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