Blogging can be great for your dental practice. But in a world where everyone else seems to have a blog, how can yours make an impression and bring more new patients your way? There is no magical instant SEO solution. However, there are several key points to remember….
Present Yourself Well
Your blog should be well-presented and well-written. You don’t have to be able to compose sentences like a Pulitzer Prize-winner, but you should ensure that you follow basic rules of grammar, spelling and punctuation. Try to use your own voice when writing blogs – sound professional, but also try to be interesting and informal.
Short and Steady
Blog often. Search engines prefer fresh content, and any readers you attract will have a continual stream of blogs to enjoy. You will also ensure that your brand name remains fresh in their minds. For example, if you let two months pass by without posting a fresh blog, they may have forgotten all about you. Keep your blogs short (approximately 250 words) and often. Having five well-written blogs after a year is not great, but then neither is having a hundred incomprehensible ones. Try to strike a healthy balance.
Give readers the option to comment. This way, it shows you have enough confidence in your content to welcome feedback. It also has the potential to generate discussions amongst yourself and your readers/customers. They can respond to any products or news you mention in your blogs, which gives you a great chance to interact and show some personality and humour. This is great for boosting your brand reputation amongst readers.
Keywords Can Kill
Use keywords sparingly. Keywords are essential for good SEO and high rankings. Most of us know this. But using too many keywords annoys search engine spiders and potential readers/customers will leave within a few seconds if they find nothing but spam.