Blogs, WordPress and Google

Blogs, WordPress and Google
21 March 2009 | | Uncategorised

It’s no secret that a continually updated website with new content being added regularly stands a good chance of doing well in Google. One of the long standing methods to regularly expand a site’s content is through the use of a blog. Have you ever considered this option to help market your practice on line? While there are numerous platforms to choose from for managing a blog, few can compare with the immense flexibility offered with WordPress, and at a cost of free, the price can’t be beat either. Google likes fresh new content, and setting up a blog on your site, assuming it is updated often with interesting and relevant material, can be one of the best things you can do to help out your search rankings. The beauty behind WordPress is that there is a wide array of totally free plug-ins you can easily install that will make your blog totally search engine friendly. The following are some basic guidelines and essential plug-ins you should consider when you install your WordPress blog. Template Design The first configuration you need to do is work on customizing the design template to match your existing site. I suggest finding a template that matches as closely as possible to the look you are going for then work on tweaking its graphics, colors, and other particulars till you achieve the desired appearance. Most of your changes will occur in the header.php, footer.php, index.php, and page.php files in the theme editor, however, the theme you install will dictate which files actually need to be updated. You will also need to make some adjustments to your CSS file. These changes all involve working with code and graphics, and are most likely left to a professional. Once you have your design set up, the rest of the customization is considerably less technical. The following are suggestions that most people can do themselves and you probably will not need an expert to help you here. Settings Permalinks The next thing you need to do is customize your URL’s. You do not want the default post URLs (”pageid=#”) as they are simply not search friendly and you want your default names to have some meaning to them. While you can customize your URL’s with various plug-ins, you may not always think to do this, so be sure to have a default you can live with. Under the settings tab in your dashboard, click on permalinks. Here I suggest choosing one of the settings that includes the post name. Including the month and year is totally optional as it will have little to no impact on your search rankings, but you definitely do want to include the post name. WWW or no WWW With WordPress, there is no need to worry about the www vs no www redirects. It is handled for you, but you do need to select which variation you want, and it’s very simple to do. Under “General Settings” you will see two fields; one for “WordPress address” and the other, “Blog address”. Ensure that both these fields include the “www” (or not), whichever you prefer, and that’s it. (I always recommend using the “www” version of your URL as most people linking into your site will use it, and this will help keep a consistency among your site. Required Plug-ins There is an almost endless supply of free plug-ins out there that you can add to your site ranging from photo galleries and spam protection, to social media integrators for Twitter, Facebook, Digg, and others. While many of these others will benefit your blog and search rankings, the XML Sitemap, and SEO plug-ins are truly essential. SEO Plug-in When setting up your new installation, the first plug-in you need to install is one that will allow for totally customized title, meta description tags, and page URL’s. There are a number of tools that do this ranging from the widely popular “All in One SEO Pack” to a relative newcomer “HeadSpace2″. While I personally have yet to try HeadSpace2, it is high on my list, as it has been recommended by many industry professionals as the best WordPress SEO plug-in. For any new blog installation I highly recommend this plug-in be installed right away. XML Sitemap Plug-in To the best of my knowledge, HeadSpace2 does not have an XML sitemap option, and as such I highly recommend “Google XML Sitemaps”. This plug-in will automatically generate XML sitemaps for you on the fly and submit it to Google every time you add, remove, or update a page or post. This helps ensure that Google has the latest information at all times. It’s a very simple plug-in to install and configure and once setup, you can forget about it and it will do the job for you. A well optimized site loaded with relevant content can do very well in Google if setup correctly. The power of WordPress can make this process incredibly easy so all you have to worry about is writing those great articles and selling your customers. The plug-ins and functionality of WordPress are endless and when installed correctly can make the optimization of your blog considerably easier, increasing your chances for top rankings. Scott Van Achte is the Senior SEO at StepForth Web Marketing Inc.; based in Victoria, BC, Canada online casino and founded in 1997. You can read more of Scott’s articles and those of the veteran StepForth team at https://news.stepforth.com or contact us at https://www.stepforth.com Content Courtesy of Site Pro News Article: https://www.sitepronews.com/2009/03/17/blogs-wordpress-and-google/

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents