A series of brief videos about your practice and the treatments that you offer often work well, as well as patient testimonials. Its all about creating quality videos that are interesting enough to share which overall have a positive influence in search.
Geotag your Videos – This determines whether a particular video is deemed to be more relevant for patients searching according to their location. The most popular videos will even get placed on a map.
Link your practice to the description – Include a link to your practice website at the beginning of the video description, there is said to be an element of ranking factor within this.
Include your practice information – YouTube is another avenue to display your practice information. Information can be entered in the frames at the end of your video.
Audio – Stating your practice information in the videos audio can be worthwhile for your SEO as it may get converted and picked up in the texts transcripts.
Tags in video – Optimise your video with relevant keywords.
Google Places & Google + – Associate the video with your Google Places & Google + accounts by adding a link or the actual video to the listing. This will also allow people to share the video further afield.
Embed your video – Embed the video in your website or blog. The number of embeds is another ranking factor that indicates the popularity of videos.
Promote your video – Its important to promote your video via social media. All of the various views add up to help your video in the rankings.
If you would like any further information then give Dental Design a call on: 01202 677277.