There’s a lot of talk in the industry about LinkedIn; so you’ve added your old friends from University and the odd sales person along the way, now what? Once people sign up to LinkedIn only a third use it regularly, which means that if you’re not, you could be missing out on untapped opportunities!
Whenever you log into LinkedIn you’ll probably notice it’s the same people regularly appearing in your newsfeed. This means that they are getting lots of exposure and are at the top of people’s minds. In order to keep active you should regularly update your status, share and comment on your peer’s updates, participate in LinkedIn groups and try to answer questions in ‘LinkedIn Answers’
Build up your connections
Try and look for LinkedIn connection opportunities as often as possible, either when you’re out and about at events, or simply by using the people you may know feature. Send an invitation with a personal message rather than the standard LinkedIn message to be more sincere and to ensure that people remember you.
Use your time strategically
It has been found that the majority of LinkedIn members are the most active during the afternoons and use the mobile site during the evenings. Therefore, use your time wisely and update more often at these times in order to gain the most exposure.
What you share matters. Try and build your reputation as a trusted authority in the dental profession by sharing relevant industry related news and insights. A good source of information is LinkedIn today; here you can tailor a ‘newspaper’ based on the interests you indicate.
If you would like further tips on using the time you spend on LinkedIn to your full advantage, give Dental Design a call on 01202 677 277.