Call to action is important in online marketing. They help encourage visitors on your website into carrying out a particular action e.g. to make a call, book an appointment etc.
So you will be pleased to know that Facebook are looking to provide call to action buttons for Facebook business pages. They understand that many people visit and interact with these pages and have therefore decided to help businesses further achieve their objectives with this new feature.
Facebook have announced that there will be many different types of buttons, but the ones that would be most useful to dental practices would be:
Book Now button
Contact Us button
Sign Up button
Watch Video button
Facebook are looking to roll out these buttons in the US over the next few weeks first and then to the rest of the world over the next year.
If you would like to know more about how Dental Design can help with your social media, please give us a call on 01202 677277.