One important aspect of a successful Google Ads campaign is Ad Strength. While it’s a valuable metric for assessing ad health, it doesn’t always take centre stage when developing a campaign. However, there’s been a recent surge in discussions surrounding…
Within digital marketing, the terminology used across the paid Ad space can become very confusing very quickly. Conversations with PPC specialists can sometimes make you wonder if they’re speaking a completely different language. So, to help you understand all the…
A Beginner’s Guide To Dental Blogs
26 April 2024 | Hannah Fabrizi | Blog, Marketing, Search Engine Optimisation, UncategorisedAnyone can write a blog but it can be difficult to know where to start and why to bother! One thing we will always recommend is having an end goal, whether it be to become a hub of informative content,…
How Google Enhanced Conversions Can Benefit Your Dental Practice
18 April 2024 | Jonny Ketchen | Blog, Pay Per ClickThe digital marketing landscape is constantly evolving, and keeping up with the latest trends can feel overwhelming. One recent change impacting dentists using Google Ads is the phasing out of third-party cookies. This means traditional methods of tracking conversions might…
The Value of PPC – Achieve a 3000% ROI
18 April 2024 | Aniqa Tabassum | Blog, Lead Generation, Pay Per ClickIn a competitive dental landscape, attracting new patients requires a strategic marketing approach. You spend time and money on marketing, but are you seeing the results you deserve? If your current efforts aren’t delivering a clear return on investment (ROI),…
How old is old? When to replace your website
25 March 2024 | Matt Keech | Blog, Marketing, Web designThe average dental website’s lifespan is around 7 years. That’s the length of time from the day it goes live to the day it no longer fulfils its purpose. That purpose of course being bring in more patients to the…
Data Driven vs Last Click Attribute in Google Ads – What’s the difference?
21 March 2024 | Aniqa Tabassum | Blog, Pay Per ClickDetermining which ad interaction ultimately influences a user’s decision to complete a contact form or call the practice through your Google Ads campaign can be a complex question. Attribution models provide a framework for understanding this process. In this blog…
Optimising Your Maps Visibility – How Proximity Impacts Google Maps Rankings
20 February 2024 | Aniqa Tabassum | Blog, Marketing, Search Engine OptimisationEnsuring that your dental practice is easily discoverable on Google Maps has become essential. Whether patients are scheduling routine check-ups or have a dental emergency, your visibility in search results has a significant influence on their ability to find and…
Guide to A/B Testing on Dental Landing Pages
25 January 2024 | Aniqa Tabassum | Blog, Landing page, Lead Generation, Marketing, Pay Per ClickWhen it comes to PPC, every click, impression, and conversion matters! We understand the significance of crafting landing pages that not only capture attention but also convert leads into loyal patients. In this guide, we’ll delve into the different elements…
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