Do you have a Facebook page? If the answer is yes, then there are many ways to use a Facebook page beyond simply posting updates! Implementing Facebook advertising into your Facebook marketing strategy is one possible technique for increasing likes or…
Your cover image is the perfect space to tell visitors more about your practice and the services that you offer, driving a strong call to action. Here are 8 ways to add a bit of creativity to your social media…
LinkedIn is a business-oriented social networking service. Launched on May 5, 2003, it is mainly used for professional networking and offers a multitude of benefits for businesses. Optimising your account and using it regularly as part of your marketing strategy…
BrightLocal recently conducted a survey which explored customer attitudes towards local business websites. The survey looked at what customers want, don’t want and expect from those websites, as well as exploring preferred contact methods. This data is extremely useful for local business owners and marketing…
Anchor Text – A clickable text in a hyperlink, should be keyword rich Back Link – An incoming link to a website from another website, it’s always better to have less high quality links than more low quality ones Content…
Online reviews are an important part of the patient’s journey to enquiring at your practice. Reviews can be used to start the patient’s journey or to supplement their research into your practice. Whilst Google reviews are very important, they are…
Google recently announced expanded text ads at its Google Performance Summit. In the biggest change to the Adwords product since the introduction of ‘Quality Score’, Google are now allowing advertisers two 30 character headlines and up to 80 characters in…
Page loading time is obviously an important part of any website’s user experience, how often do you abandon a page when it takes too long to load? Waiting for a website to load is no different from waiting in line…
I’ll confess now, the term ‘Integrated Marketing’ makes my blood run cold. Not just because of the awful memories of an awkward presentation at University under taken in front of the rest of whole cohort as part of the final…
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