Why Social Media?
If you think social media is a big deal now, you’ve seen nothing yet. Using social media as a marketing tool can help you grow your brand massively.
By 2018, it’s said that some 2.44 billion people will be using social media in some form. That’ll be about one third of the world’s population. Whether you’re talking about Facebook, Twitter, Instagram, Pinterest, LinkedIn or Google +, social media user sizes are huge.
1.Relationship Building
If you’re doing it right, social media will lead to real relationship building. You need to build your own community of people who live, breathe and adore whatever it is you have to offer, people who like to talk amongst themselves about what makes your product or service so special, people who are proud to show off whatever you have to offer to their own personal networks.
2.Boosts SEO
Using social media for business boosts your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just forgotten about. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).
3.Telling a story
There’s a backstory to every product or service that you offer. It’s this story that makes your brand more genuine, unique, credible and believable. Trust is something that is earned, not given.
4.Get Noticed!
Social media can help you get noticed at events, and even generate media coverage. Whether your business is sponsoring a charity fundraiser or attending a major trade show, there’s no better way to leverage your presence than with the help of social media.
5.Have a great cause
Associating yourself with a cause worth supporting betrays the human, compassionate side of your practice, the side that may appeal to your followers as much as your products and services.
6.Advertising Opportunities
Social media ads allow targeting and retargeting. One of the reasons social media is important is because of the highly customizable nature of social media ads. Facebook ads, for example, allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. You also have to the option to install a Facebook pixel on your site and use it to re-target the users who visit you.
If you would like any further information then please give the Dental Design team a call on: 01202677277.
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