Google Ads have announced they are providing small-medium businesses free ad credit to support advertising budgets. Many businesses have been affected during COVID-19 on a financial level but it is important to continue advertising to hit the ground running when…
Paid Advertisement (Google Ads) During COVID-19
23 April 2020 | Marcus Amberton | Marketing, Pay Per ClickDuring these uncertain times where many daily routines and activities have come to a sudden stop, businesses have had to adapt in ways that were not before considered. As a whole in the UK, most non-essential businesses are closed or…
Google Ads is a proven platform to bring in high quality traffic and hot leads to your marketing funnel. The platform allows you to target individual keywords that are relevant to your business and promote ads to users searching them….
Google Updates Desktop Search Results
24 January 2020 | Rosie Littlejohns | Pay Per Click, Search Engine OptimisationYou may have noticed a slight difference when searching on Google recently. The organic and paid results have seen a bit of a shakeup, with Google redesigning the appearance of the results to be in line with its mobile search…
Can I advertise Botox? Many Dental Practices now offer facial aesthetics as part of their cosmetic treatment range. It’s a booming industry and are great aesthetic treatments to offer alongside cosmetic dentistry. Patients that have just had their teeth whitened…
Quality Score and Ad Rank are important aspects of a Google Ad campaign. These metrics directly impact the effectiveness of your campaign. You may have seen messages from Google that warns of adverts not showing due to a ‘low Ad Rank’….
5 Ways To Replace Review Extension In Google Ads
30 August 2018 | Rosie Littlejohns | Pay Per Click, UncategorisedBack in January, Google announced the end of the Review extension within Google Ads. The extension gave advertisers a space to shout about the best aspects of their business, all backed up by an impartial review. Each review extension had…
During this pandemic, understandably dental practices are seeking ways to become more cost-efficient. However this doesn’t mean PPC should be completely nixed from your marketing strategy. Long term cutting of all PPC spending will eventually dry up your new patient…
6 Tips For Successful Pay Per Click Landing Pages
5 July 2018 | Rosie Littlejohns | Blog, Pay Per ClickLanding pages are an incredibly important part of your paid advertising on Google. The landing page experience affects your Ad Rank which in turn impacts your cost per click and position. Perhaps most importantly, landing pages directly influence conversions. They…
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