A recent study by Moz found that nearly a third of websites, ranking on page 1 of Google, now use HTTPS. We have mentioned HTTPS in past posts, but just to refresh your memory (if you did indeed read our…
A recent study by Moz found that nearly a third of websites, ranking on page 1 of Google, now use HTTPS. We have mentioned HTTPS in past posts, but just to refresh your memory (if you did indeed read our…
You may have heard over the last few months that new top-level domains have become available. .Dental and .Dentist might have been the ones that caught your eye. But do domains like these actually improve your rankings? Well, a few…
AMP – Accelerated Mobile Pages (AMP) is a new project of Google’s, with long-lasting and far-reaching consequences for marketers. The project is a step forward from Google’s growing ‘mobile-first approach’ towards content that is served to the user, so that the…
Anchor Text – A clickable text in a hyperlink, should be keyword rich Back Link – An incoming link to a website from another website, it’s always better to have less high quality links than more low quality ones Content…
Our existing SEO accounts will know that as standard we provide a no-fuss and to-the-point monthly Stats Sheet reporting at a glance your website’s analytics at a glance. We also provide a link to the Google Analytics account which has…
Search engine optimisation (SEO) is a huge subject. Part of SEO is carrying out on-page optimisation (SEO that is carried out on the website itself). And part of on-page optimisation is writing meta descriptions for each webpage. There are many…
A client of mine said he saw a business listing coming up for a particular search term. But, the listing didn’t even mention their actual practice name! In fact, it was filled with multiple keywords. Now you would have thought…
SEW have out-done themselves and published an article sharing their meandering thought processes derived from the observation of how futuristic search engines have become. They propose that since voice search and digital assistants let you talk to search engines, and natural language…
Are you wondering where to begin with online marketing? The online world can be a very complex place, and trying to promote your practice here can be a very tricky thing to master – especially whilst you’re busy running the…