There are a few things us SEO professionals keep up our sleeves.. like the very handy tools provided by hard working SEO contemporaries that help make our job more accurate. With these tools we’re able to more easily identify any…
It’s that time of year for a bit of self-evaluation, a smidgen of reflection followed by large positive steps forward! Isn’t it? If New Year’s resolutions are not really your thing personally, they should be professionally. And they certainly should be…
It is a well-known fact that consumers today do most, if not all, of their research into products and services online. It is no wonder therefore that the online environment has become a bit competitive with everyone fighting for visibility….
I know you are tired of us saying this but statistics in the UK are showing a decrease in desktop visits and an increase in mobile and tablet visits. A report by Search Engine Watch shows that whilst the proportion…
Search Engine Land Study – Possum Update
4 November 2016 | Marcus Amberton | Marketing, Search Engine OptimisationThis week, I’m sharing Search Engines Lands’ study results for the affect that the Possum update had on local SERPS. Joy Hawkins conducted the study taking data sources from reputable SERP trackers; Mozcast, Algoroo and BrightLocal. Joy comments that there has…
Can Social Improve Your Online Presence?
18 October 2016 | Lucy Mander | Marketing, Search Engine Optimisation, Social MediaGoogle uses about 200 ranking factors in their algorithm but how can social media influence your websites performance. The number of times your page/domain has been shared on Facebook has an impact on your rankings and is the most valuable…
Google to divide it’s index and focus on Mobile
14 October 2016 | Marcus Amberton | Marketing, Search Engine OptimisationGoogle has recently announced that it is going to create a separate mobile index which will be the primary index that the search engine uses to respond to queries. A separate desktop version will also maintained. This information was obtained from Gary…
A fairly provocative (at least to an SEO professional), article written by Patricio Robles and published on econsultancy.com, raises the question that if SEO’s can’t predict where, when and how a page is going to rank, then is SEO just a waste of…
Penguin 4.0: what does it mean for your SEO?
6 October 2016 | Lucy Mander | Marketing, Search Engine OptimisationAt the end of last week Google finally rolled out it’s Google 4.0 algorithm update. The links which point to a website dramatically affect the performance of a website in the organic search results. These links can have a positive and…
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