A is for Algorithm – Search engines use complex algorithms to determine which sites to rank. Google uses over 200 factors when ranking websites, which makes it very difficult for anyone to second guess exactly how googles algorithm works B…
Emojis, the small images or icons used to express emotions, have been used in digital communication for years. They originated from Japan due to the increasing pressure mobile phone companies were under to support their users’ obsession with using images…
Google is pretty smart…
24 February 2017 | Marcus Amberton | Internet, Marketing, Search Engine OptimisationIntelligence being the ability to acquire and apply knowledge and skills would raise the question; is google intelligent? It would be a matter of opinion, a lot of people would argue that a computer or software can’t be intelligent…
Why do Dentists need SEO?
10 February 2017 | Marcus Amberton | Blog, Internet, Marketing, Search Engine Optimisation, Social MediaWhen you think about it, everyone needs a Dentist. Meaning everyone has looked for a Dentist at one point in their lives. When people begin looking there are 3 things that are imperative: SEO – Being the first dental practice…
Return Of Investment (ROI)
9 February 2017 | Marcus Amberton | Blog, Creative Design, Internet, Marketing, Search Engine Optimisation, Social Media, TechnologyWe at Dental Design want the best results for our clients, and the best results are the rate of return for investing. It’s important to understand the ROI for any SEO implementation; we advise all our clients what to expect,…
Alternatives to Google?
8 February 2017 | Marcus Amberton | Blog, Marketing, Search Engine OptimisationSo why do we always focus on Google anyway? My generic answer is “that is where the majority of your potential patients are searching for a dentist”. Whilst I stand by this statement, I thought I’d unpack it a bit…
There are a few things us SEO professionals keep up our sleeves.. like the very handy tools provided by hard working SEO contemporaries that help make our job more accurate. With these tools we’re able to more easily identify any…
It’s that time of year for a bit of self-evaluation, a smidgen of reflection followed by large positive steps forward! Isn’t it? If New Year’s resolutions are not really your thing personally, they should be professionally. And they certainly should be…
It is a well-known fact that consumers today do most, if not all, of their research into products and services online. It is no wonder therefore that the online environment has become a bit competitive with everyone fighting for visibility….
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