Moz Local

20 January 2017 | | Search Engine Optimisation

There are a few things us SEO professionals keep up our sleeves.. like the very handy tools provided by hard working SEO contemporaries that help make our job more accurate. With these tools we’re able to more easily identify any issues early, and tackle them before their impact is felt in rankings. We use them to audit sites for clients in order to more accurately prescribe the SEO work needed to get the website rankings for their preferred keywords.

I’m sharing with you just one of those tools, Moz.local, in this weeks blog, how it works, what it does, and just why I love it so much.

Why Moz.local

A local business needs to be found locally. Without doubt you’re most converting visitors are those closest to you. Local SEO strategy relies on citation building; a local citation is any mention of a local business out on the web, with or without a link. It can come in various forms: Company Name, by itself. Company name & phone number. Company name, phone number,  and address. It’s the last version, Name, Address and Phone Number, or NAP, that has the strongest affect.

The search engines use these citations to build trust about your local business. and if you’re a dental practice with your name, address and phone-number (NAP), mentioned across local, dental and health directories, bot locally and nationally, then you’re a website they can trust to rank for “dentist+location”.

For the competitive edge, your NAP needs to be consistent – step in Moz.local.

How Moz.local works

Here’s a visual representation of how Moz.local works.

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You input the business details and verify which listing best matches your search. at this stage, this is the first clue as to what local citation profile the NAP has. If there are various forms of the NAP found; i.e

 

using Dentistry & 68 as an example – you can see the one listing. Should there be more than one listing here, then this is a big indication that the NAP is not uniform across the internet, and this must be fixed.

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Clicking on the listing provides detailed analysis into the citation profile at search engines see. Here you can easily identify complete, incomplete, inconsistent and duplicate listings to fix.

 

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Reasons why I Love Moz.local

  • An easy, competitive edge for some quick wins in SEO
  • Satisfyingly easy to use, with a tick list feel to sorting your citations out
  • Direct SEO impact – there is no doubt that fixing NAP listings will improve your rankings. and SEO strategy. fact

If you’d like Dental Design to check out your NAP and local citations, contact us on 01202 677277 to find out more. 

 

 

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