Facebook ads are powerful because of the targeting options it now gives to marketers. They are now making changes to the way practices can target their ads to Facebook users by introducing multiple targeting features, which will help practices focus…
So you have SEO being done to your website which is bringing you new patients when they search for a dentist or treatment in your area. You have a few social media accounts that are also helping the exposure of…
It’s great that your dental practice has a blog; however I’m convinced that on at least one occasion, you’ve come across writers block. What exactly are patients going to be interested in reading? Are you going too in depth for readers…
It can be very beneficial for a dental practice to have a presence on social media platforms. It is important however to make sure that your profiles, on these platforms, are fully optimised so that you are taking advantage of…
Google+ is one of the less popular social networks, in comparison to the mighty Facebook and Twitter. But did you know that by using this social network properly, it could actually increase your website’s ranking in Google? Whilst this is…
Social media saw huge changes in 2013 and 2014 looks to be no different, here are a few predictions of what the world of social media has to bring for the coming year. 1) Paid Advertising Long gone are the…
It has been announced that Facebook will roll out video advertising to US customers by the end of this week and it is only a matter of time before they become available in the UK. The adverts will autoplay, but…
Do you want to effectively engage with your patients and stand out from competition? There’s no secret formula to successfully engaging with your audience but applying ‘The 80/20 Rule’ should work effectively within your social media strategy. Content marketing is…
Will the new Foursquare App boost engagement with local businesses?
12 December 2013 | Lucy Mander | Social MediaFollowing on from Pinterest “Place Pins”, Foursquare is another location-based social networking site for smartphones helping you find the perfect places to go in your local area. Foursquare has yet to find the right mix to make the app a…
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