How Google+ can increase your rankings

How Google+ can increase your rankings
6 February 2014 | | Social Media

Google+ is one of thegoogle plus icons-resized-600.jpg less popular social networks, in comparison to the mighty Facebook and Twitter. But did you know that by using this social network properly, it could actually increase your website’s ranking in Google?

Whilst this is only a small part of your seo armoury, it’s certainly not one to be ignored if you want to be at the top!

Here are some tips to get the most out of your Google+ profile for search engine optimisation.

Optimise your page:

  • The name of your business page is the equivalent to your seo title, so ensure that you use your company name here. Avoid keyword stuffing as it will hinder your seo efforts rather than help.
  • Customise your URL- Google+ recently launched custom URLs, which makes it easier to use the link in your marketing and Google will crawl the name.
  • Description- your tagline and first two sentences of your introduction are crawled by google- so make them count!
  • Authorship- Information which is tied to a verified online profile will be ranked higher than content without such verification.

Post Regular Content:

  • Update your account regularly, there’s nothing worse than a page which hasn’t been updated in the last three months!
  • When posting links, supply a short summary of where the link is pointing to.
  • Don’t include the link in the summary box, include it in the link box. The link box will mark your link as a ‘dofollow’ passing on seo benefits.

Taking the time to optimise and update your google+ page regularly will pay dividends in the long run, as Google continues to make Google+ a key player in both the seo and social media world.

If you would like further information regarding seo and social media, give dental design a call on: 01202 677 277 and we’ll be happy to help you.

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