Checklist for your LinkedIn Profile
LinkedIn is not a social platform that we touch on within our social media management packages here at Dental Design as we think this is an account that should really come from the individual person. There are however certain ways to go about your page which will be explained below.
You may think that LinkedIn is just for job hunting and employers but it has actually become a powerful marketing channel that can attract and engage potential prospects. Your LinkedIn profile is a visual presentation of yourself online. With first impressions going a long way, it is important that you get your right the first time.
Professionals more than ever want to engage with companies that focus on sharing relevant content, therefore optimsiing your account and using it regularly as part of your marketing strategy will certainly be of advantage.
- Make sure your content doesn’t dominate the feed but make sure you are sharing content about your practice and interesting facts, stats or tips for your industry.
- Optimise profiles for your practice and employees. This will allow you to boost visibility with embedded keywords, URL’s, job titles, descriptions and content links.
- Build a company page which will market your practice to the LinkedIn community. This gives you a platform to tell your story and give patients a place to learn about you.
- Boost your practices search engine page rank on Google as they are optimised for search. Ask employers to link to your website on their LinkedIn profile pages.
- Create showcase pages which allow you to have a distinct voice for each aspect of your business that has its own message to share with its own target audience.
- Research and analyse your target audience and tailor the post to them. LinkedIn insights is a great tool to learn how well your previous posts have performed, which allows you to measure engagement through comments, shares, likes and clicks.
- Monitor your prospects by checking out the “who viewed my profile” to find out which potential prospects viewed your LinkedIn page.
- Extend reach with sponsored updates, which deliver updates into the feeds of members beyond those already following your practice.
- Create a forum with LinkedIn branded communities by establishing expertise and building a lively community to endorse your brand.
- Learn about the media covering your industry and engage with the most influential figures. With more than 1 million LinkedIn groups, you can identify communities of potential advocate for your services.
- Share company updates to your followers professional interests by communicating in a relevant and personal way.
- Attract more followers with “follow company” ads by delivering pesonalised messages on the homepages of your target audience.
- Join the conversation with LinkedIn groups and position your practice as an industry thought leader by demonstrating your companies knowledge by responding to questions posted to LinkedIn answers. You can then create your own LinkedIn group that your prospects will feel compelled to join.
LinkedIn allows you to increase awareness, influence perception, generate leads and get real results with your social media marketing. It is no different to a lot of other social networks so remember to connect and communicate.
If you would like any further information then give the Dental Design team a call on: 01202677277.
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