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Facebook Redesigns Business Pages With New Templates

16th August 2018 | | Social Media

Facebook is making changes to help people who are most important to your business connect with you on your page. The plan is to include a few more of our favourite page features, such as the range of services offered and to make them more prominent on your profile.

According to Facebook, the rollout of new templates is the result of people and businesses wanting easier and faster ways to connect with each other. With over 1.6 billion Facebook users, there has been a dramatic increase in people asking for recommendations – therefore the new changes will make these recommendations more prominent on their friends’ timelines.

“Relevant information such as hours, price range and recommendations are prioritized so people can easily take action, like placing an order or contacting you directly.” – Facebook

The improved page layouts are meant to drive better engagement with consumers by showcasing important information specific to each page’s industry. In the new templates, action buttons will now be featured prominently near the top of the page, encouraging users to take action– depending on your chosen template.

If you’re an admin on Facebook, you will likely get an email soon prompting you to switch your current Facebook page to one of the new templates. Click on the “Learn More” link and then when you get to the page, click the “Apply Template Now” button. If you don’t click on the email, this update will automatically be implemented for all business pages on August 22th, 2018. Here’s how you can make the changes yourself:

  • Click on Settings on your business page
  • Select Edit Page
  • Select Edit template
  • Choose your desired template

(Facebook will inform you what your current template is, and which one they recommend for your page).

The major difference between templates is the buttons on the top toolbar and the tabs on the left toolbar. No matter which one you select, you still have the option to customize the order of the tabs, and choose which ones are visible to users by going to Settings, Edit Page.

Here is a breakdown of the 10 different template options that are currently available:

  • Standard – good for all page types, with buttons and tabs to help showcase what’s important for your business (This is what most pages are currently defaulted to).
  • Services – designed to help people find your services and get in touch.
  • Business – designed to help you manage your business, including areas for special offers and job postings.
  • Venues – allows you to highlight information like your venue’s hours, location, and upcoming events.
  • Movies – allows you to highlight showtimes.
  • Nonprofit – designed to encourage people to fundraise and donate.
  • Restaurants & Cafes – allows you to highlight your menu, hours, location and photos.
  • Shopping – designed to showcase products and make it easy for people to shop online.
  • Video page – designed to highlight video content on your page.

If you would like any further information then please give the Dental Design team a call on: 01202 677277

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