Five proactive steps to retain your patients
It’s important to keep your patients happy and satisfied. We look at some proactive steps you can take as a dental practice to improve your patient retention.
Respect them
Treat them with the respect they deserve. Successful dental practices have an air of respect for their patients and staff, and from the moment the patient walks through the door they should be made to feel welcome and not that they are intruding on a busy schedule. This respect needs to be given by all members of staff, from meet and greet staff through to dentists and hygienists.
Listen to them
All staff need to pay attention to their patients’ needs. Listen to them if they share any concerns with you. Take the time to hear what they are saying, even if it’s something out of your control, or a moan about how long it took them to get an appointment, if you listen, it shows them that you care and are concerned about them.
Keep to schedule
Obviously with the best will in the world, this is not always possible, but as much as you can, try to keep your appointments on schedule. If you run on time, it provides your patients with a clear message that you are there to help them and they are important to you.
Get brand loyalty
According to You Gov, nearly 80% of the British population are members of a loyalty programme. The idea is not a new one but involves rewarding patients who repeatedly use your practice and recommend friends and family to your services. It’s a great patient retention strategy which encourages patients to keep coming back to you rather than going to a competitor. The more the patient visits you or engages with the dental practice, the more ‘rewards’ they earn. The main aim is to motivate repeat visits and to build up trust between your patients and your dental staff.
Be memorable
As your dental practice and brand grows it will become more familiar to a greater number of people. This creates a sense of accessibility and trustworthiness. Your logo is a vital part of this. Many people will recognise your logo before they read your dental practice name.
Our in-house graphic designer is focused on giving you a full brand that works seamlessly across web, print, uniforms, and video. The experience your patients receive is cemented with a confident brand, consistently placing you as the right choice for them.
Summary
Keeping your patients connected to your dental practice is vital. There are numerous ways this connection can be maintained: probably most importantly, provide a high-quality service, respond to any complaints quickly and professionally, and surprise them with special offers and potential free gifts.
Call our friendly team on 01202 677277 for any branding advice.
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