Gadget jargon still confuses many

Gadget jargon still confuses many
28 April 2009 | | Technology

WAP, dongle, and cookie are some of the least understood words by the British public, according to a survey.
The Gadget Helpline surveyed more than 5,000 users and came up with a Top 10 list of technology-related words people find most confusing.
The firm says companies should use language people understand, rather than resorting to jargon.

The move is backed by the Plain English Campaign, saying it would help bring down the “walls of techno-babble”.
Peter Griffiths, campaign secretary for the Plain English Campaign, told the BBC that there were ways to make things easy for users to understand.

“We need to pull our head out of the digital clouds and use plain English,” he said.
 
“If changing the name isn’t an option then a glossary of terms would work. Not only does it explain the language, but it’s a nice way of learning for people who don’t have such a good grasp of the language.”

Many of the words, such as Digital TV, have entered the English language but not everyone knows what they mean.
On top of that, many firms have different names for identical products, which complicates things further.

Market forces
Alex Watson, editor of Custom PC magazine, told the BBC that companies were under pressure to come up with new names and some of those would eventually wind up in our lexicon.
“Some names are just made up for marketing purposes, while others are chosen so users can relate to the term.
“One way of linking peripherals to a Mac was via an interface called FireWire. On a Sony it is called i.LINK and it’s also called Lynx by Texas Instruments, even though all three are exactly the same thing. That hardly makes things easy for the consumer.
 
“Even when the industry tries to appeal to regular people, it doesn’t always work. Take Wi-Fi – it was named solely because of HiFi. Wireless fidelity doesn’t actually mean anything, but the alternative was 802.11B which hardly trips off the tongue.”
Mr Watson said that language frequently evolved in such a way as the term would make more sense.
“It may be called Wi-Fi but most people would call it a wireless network, which is exactly what it is,” he said.

TOP 10 CONFUSING TERMS
Dongle
Cookie
WAP
Phone jack
(Nokia) Navi Key
Time shifting
Digital TV
Ethernet
PC Suite
Desktop
Definitions: Wikipedia.

Content courtesy of  https://news.bbc.co.uk/1/hi/technology/8017178.stm

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2023
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents