Do you use Pinterest for your dental practice? Most practices open a Pinterest account, pin their content and repin other people’s material, which is perfectly fine. However, if you’d like to go that step further, here are some helpful tips:
#1: Approach Pinterest Like a Search Engine
When creating any content, if you approach it with an SEO mindset, you’re already a step
ahead of the rest. Even though Pinterest is a visual platform, text plays a very important part. For the best results, treat Pinterest as the visual search engine it is. Pinterest is now suggesting things readers might be interested in, and they get these suggestions from words used in pin descriptions. Strategically name your image files and choose text for your board and pin descriptions that would attract your target audience.
#2: Watch Audience Engagement
One difference between successful and unsuccessful Pinterest strategies is your level of engagement. It’s one thing to pin your content and occasionally repin the content of others. It’s another to strategically interact with those who are repinning, favouriting and commenting on your content.
Keep an eye on your notifications and reach out to those who are already engaging with you; like and repin their content. If appropriate, invite them to pin to one of your group boards.
#3: See What’s Working
Dental practices can now access Pinterest Analytics, so take advantage of that tool. Regularly review activity on your Pinterest account, such as top pin impressions, repins and clicks.
This also helps you track what types of content people are interested in, and can help you make informed choices with the content you share and create in the future.
#4: Curate Content on Secret Boards
Pinterest, like all forms of social media, can take a lot of time. You not only want to pin your own content, but also search for appropriate pins to share with your audience. That’s why it’s good to use secret boards.
Log into Pinterest, create a board and save it as a secret board. When you have time, do some exploring. Find pins you like and would like to share later, and pin them to your secret board. It’s an excellent way to build up a stockpile, whether you have 15 minutes or an hour to devote to it.
If you would like further information about how social media could help with your dental practice marketing, give Dental Design a call on: 01202 677 277 and a member of the team will be happy to help you.