Let’s dive in deeper…
Your Average Click-through Rate (CTR) is calculated by dividing the number of clicks an ad receives by the total number of times it’s shown (impressions). CTR provides valuable insights into how well an ad resonates with the target audience and its ability to compel users to take action. A high CTR typically indicates that the ad copy, design, and targeting are performing well.
Compared to the Average Click-through Rate in Google Ads across a range of industries, Dentists and Dental Services has a 12% lower CTR.
Compared to 2022, the Average Click-through Rate has increased by 6% for Dentists and Dental Services.
How to Improve Click-through Rate
The Average Cost per Click is determined by dividing the total campaign expenditure by the number of clicks it garners. Since each click’s cost is calculated dynamically by Google Ads’ auction algorithm, the average cost per click serves as a valuable reference point when formulating your bidding strategy, refining ad copy, and managing your budget.
Compared to the Average Cost per Click in Google Ads across a range of industries, Dentists and Dental Services is 58% more expensive.
Compared to 2022, the Average Cost per Click has decreased by 7.60% for Dentists and Dental Services.
How to Improve Average Cost per Click
The Average Conversion Rate is calculated by dividing the number of conversions by the total number of visitors. It measures the effectiveness of a landing page in persuading visitors to take action, like submitting a contact form or booking an appointment. A high conversion rate signifies that your site is successfully turning potential customers into actual customers, thus maximising the return on investment.
Compared to the Average Conversion Rate in Google Ads across a range of industries, Dentists and Dental Services have a 47% higher conversion rate.
Compared to 2022, the Average Conversion Rate has decreased by 23% for Dentists and Dental Services.**
How to Improve Conversion Rate
*Please note, the total Conversion Rate encompasses a wide range of treatment campaigns from New Patients and Emergency to Invisalign and Dental Implants. The metric above calculates an average rate of conversion across these services. For a full breakdown of the Conversion Rate against treatments, get in touch with our PPC experts.
**Please note, in 2022, numerous dental practices transitioned from NHS to private, resulting in increased demand for dentistry and a higher conversion rate. While 2023 saw a drop, conversion rates have now stabilised at a more typical level.
Cost per Conversion is calculated by dividing eh total cost of the campaign but the number of conversions generated. It provides a clear and measurable insight into the efficiency and profitability of the ads campaign. A low Cost per Conversion stipulates that your ads are acquiring leads at a cost-effective rate, and maximising ROI.
Compared to the Average Cost per Conversion in Google Ads across a range of industries, Dentists and Dental Services have a 22% cost per click.
Compared to 2022, the Average Conversion Rate has increased by 27% for Dentists and Dental Services.
How to Improve Cost per Conversion
It’s important to note that Cost per Conversion isn’t the only way to measure the effectiveness of your campaign – you’ll also have to consider the quality of the leads.
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