Google Revamps Homepage

Google Revamps Homepage
4 January 2012 | | Search Engine Optimisation

Google has launched an update to their homepage, which is slowly being rolled out to all users, and it is one of the biggest changes to their homepage to date. The Google homepage will no longer have the black toolbar running across the top of the page which promotes the company’s other products. Instead, the bar is replaced by a grey logo which is clickable, revealing seven services with the option to reveal a further eight.

The idea behind the revamp is to promote Google’s business without cluttering up the homepage and to improve the user’s experience. A spokesman for Google said:

“Constant revision and improvement is part of our overarching philosophy,”

“If you compare the original Google home page to today’s version, you will see that a makeover every so often can certainly be refreshing.”

Consequently, it now takes two clicks to enter services such as images and news, which Google hope users will just be lazy and search using the usual search bar, allowing them to show more pay per click advertising to users as the news section, for example, does not show sponsored ads.

Google is a prime example that those with websites in all industries shouldn’t be complacent with their websites and sit on their laurels. For that reason it’s of extreme importance to regularly update your website with fresh content however big or small and if you feel your website is looking tired don’t be afraid to redesign and start from scratch. At dental design were more than happy to discuss the different options available to you to make sure that you and your patients get the most out of your website.

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