Are you looking to increase the uptake of dental implants cases at your practice? Look no further.
Trends have been pointing to older generations joining Facebook for a while. Now, the latest research shows that over half of internet users over 65 use Facebook.
Overall, Facebook’s growth slowed but engagement levels increased. On other networks such as Twitter and Pinterest, the number of users rose more dramatically but engagement decreased. While some say this is due to fatigue and accounts going dormant, it is speculated that the users are getting more efficient at using the networks. This can be seen in the dramatic rise of adults using multiple networks – 52% in 2014 versus 42% the year before.
The most important finding of the study surrounds the rise in Facebook engagement. 70% of users access the site daily. That’s huge. That means that once Facebook gets its hooks into users, they tend to crave it in much the same way that people watch television daily. This is a sharp contrast to recent speculation that Facebook is suffering from being out-dated and too “uncool” for younger users.
What does this mean for you?
If your practice isn’t using social media effectively, in particular Facebook, the fact is, you are missing out on the huge potential to be in the forefront of your ideal customers mind. Translating to your bottom line being lower than it could potentially be, with just a few minutes spent every day to cultivate your network.
Dental Design offer social media training to make sure that you are making the most of social media and are reaching the people who are most likely to become and stay patients.
If you would like further information about social media training, give Dental Design a call on: 01202 677 277 and speak to a member of the team who will be happy to help you.