How a mobile website could net you more patients

How a mobile website could net you more patients
5 September 2012 | | Marketing

We spend increasing amounts of time with our eyes glued to little illuminated rectangles. Yes, that’s right: mobile internet use is rocketing. Captivated by smartphones, we’re online on the High Street, on the train, on our sofas … even driving our cars. 

This marks a significant social change. Smartphones are becoming ever-present, even gaining our attention when we’re meant to be doing something else. More than half of adults use a smartphone when socialising with others, and 38% admit to using theirs after it woke them up (source: Ofcom).

For statistics that are closer to home, check your website analytics (or ask us to!) to see how many people visit your website using a mobile device. For instance, Google Analytics shows us that about 20% of visitors to the Dental Design sites are mobile.

Mobile will affect your business

Many dental practices aren’t stopping to consider how this shift to mobile will affect them. They’re not making the connection between the rise in smartphone sales and their own prospects. That’s a missed opportunity because, make no mistake, there’s money to be made from going mobile.

Accessing a website on a mobile device is very different to using it on a normal computer. The screen is smaller, it’s harder to click on links accurately, and sites may take longer to load.

If your site is tricky to use on smartphones, you’re putting off people who use them. Say you have 1,000 visitors a month, with 10% of them coming from smartphones. That’s 100 people who want to use your website, but can’t.

Make your website mobile friendly

So, it’s vital your website works well on smartphones. This isn’t an impossible task, yet at the end of last year, 70% of companies hadn’t done it.

1. Quicker, easier info

Designing for the mobile environment will come with a very natural set of constraints. You could argue that such constraints limit mobile design but in reality, they are inherently good for the user experience.

Perhaps the most impactful of these constraints is screen space. 80% of the content available on your existing website will need to go. This forces you to focus on the most important features for your patients; your address, telephone number, opening hours and treatment information.

2. next level technology

Mobile phones boast inbuilt functionality that will make it easier for users to perform certain tasks – removing the need for manual steps:

Make calls:

Smartphones allow users to automatically call a number when ‘tapped’ or ‘clicked’.

See an address on the map:

Users can find a location and automatically open the phone’s map application by simply clicking on an address.

Find the nearest…:

With built in GPS, users can easily identify their current location and seek out the nearest supermarket, cash machine or, dentist!

Call us now!

For a one off cost of £750 + VAT, we can put you on the mobile map – and one call is all it takes; speak to one of our team now on 01202 677 277.

Remember, designing for mobile isn’t just an opportunity to create a mobile version of a web product to take advantage of its growth; it’s an opportunity to provide a vastly improved service for your patients.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents