Twitter has been surprisingly slow on the uptake with regards to online advertising. However, they have now streamlined their offering after finally rolling out to the UK and have slashed their prices, in addition to providing new targeting options.
Twitter originally priced its ‘promoted tweets’ which work like any other tweet in that they can be replied to, retweeted and favoured, at 30p each, whereas now the tweets cost only a penny. The promoted tweets only appear once in a person’s timeline and they will move down the page as would any other tweet in order to not annoy users by bombarding them with the same messages.
Furthermore, twitter have announced that they have refined their targeting options and the company will actively sift through what each user is reading and tweeting to decipher their interests to give the most interesting ads to the right people at the right time. Twitter have given the company the ability to choose between approximately 350 topics which their target audience could be interested in.
Kevin Weil, a Twitter director of product management said that this new advertising system will allow companies to target a “very narrow, very specific and incredibly focused audience.”
With many dental practices embracing other paid advertising methods such as Google adwords, in addition to engaging in social media on behalf of their practice, could this be the latest tool for digital dental practice marketing?