Marketing techniques for new websites

Marketing techniques for new websites
29 August 2012 | | Internet, Marketing, Search Engine Optimisation, Social Media, Technology

When trying to increase the visibility of your dental website, there is no 'simple' way to generate visitors to your site or generate awareness, but there are many methods that you can employ to start getting your dental website known. Social Media, becoming evermore popular, is a great place to begin and allows for a much faster viral growth process. This along with many of the points mentioned in the following article is a great help in driving traffic to your website.

I want to share a few tips for Internet marketing which should be done right after a new website launch. There is a laundry list of trends you can follow which really bring attention to newer websites. And of course this isn’t an exhaustive list, but merely a guide for getting started. Different niche websites will benefit from various marketing strategies, and it’s up to you to determine which of these content-specific strategies will work best!

Generate Lots of Backlinks

A backlink is basically any anchor href which points to a page on your website. Right after launching online the best way to gain credibility is by linking directly to your homepage. You can build these links quickly by creating social profiles on websites like Twitter, Digg, StumbleUpon, and others.

Another quick way for gaining backlinks is through blog comments. If there are blogs online in your niche it’s worthwhile to visit some articles and drop a few comments. Even 3-4 comments a day will rack up tremendously over a couple weeks’ time. And those comments will stay online forever as long as the website stays up and doesn’t prune older articles.

It’s also notable that the link text will affect how Google ranks your website. If your backlink text reads “Web Design Ledger” it will produce different results than linking with “Website Design Blog”. In fact most search engines will rank backlinks in accordance with their text and match against related keywords.

Adding a Personal Touch

It never hurts targeting a specific market share and personally contacting individuals who may be interested in your website. I often find e-mails which invite me to join new startups or social networks online. Most of the time I won’t join because I’m just so busy – but I always at least take a minute to look at the website and gauge an opinion.

One place you might consider scouting is on related forums or message boards. There are some very popular website forums out there in almost any topic you can think of. Automotive, technology, Internet, web design, gaming, cooking, you name it! And these forums are often filled with members who are very interested in the topic at hand.

The goal when directly contacting people is to not sound like a spam robot. Add a personal touch to your messages by addressing each person by name, or why you chose to contact them specifically. Even via e-mail this method for Internet marketing is a lot slower, but will produce results given enough patience and repetition.

Flow with Information

I can’t stress enough how marketing your website needs to be geared towards people who would be interested in your topic. Aside from bulletin boards there are other network-specific websites worthy of some attention.

Most notably Yahoo! Answers is a very popular Q&A network powered by community members. You can sign up for a free account and help answer existing questions related to your niche. After you amass 250 points you’ll be able to include links in all your responses. Getting some major backlinks on Yahoo! Answers is one very powerful way to start leaking your website onto the Internet.

The Y! Answers portal has very high-rankings with Google searches when people are looking for answers to specific questions. If you can answer enough questions with Best Answer rankings then you may find small influxes of keyword-related referral traffic! This is a very natural SEO-friendly method which requires some invested time, but will be worthwhile in the long run.

Public Updates with Social Media

Blogs and Online Magazines have the ability to update their readers from the homepage with new site features and related news. However other websites are not often able to do so, or even with a company blog just don’t always have the time. You should create even 2 or 3 social media profiles on some of the big websites to keep people updated on your recent events.

Twitter is by far the most popular network for quick website updates. You can let people know when your site is down for maintenance, or if you plan on launching a new theme or new content pages in the future. Also having those profiles will only help with building your brand to generate a wider audience.

But probably the most interesting piece behind social media is open communication. These networks allow you to communicate with your readers via totally free web applications. It’s all well and good to setup a small contact form on your website – and surely you’ll get plenty of e-mail if the content is well received. But when your visitors have a quick question or want to give a shoutout it’s much easier tagging or mentioning your brand via Twitter or Facebook.

Final Thoughts

There is no single method for Internet marketing which will draw thousands of repeat visitors. You’ll need to employ a handful of techniques over an extended period of time to see any major results. But the best time to jump into marketing is directly after launching your new website online!

I hope some of these tips will be useful to entrepreneurs and webmasters still getting accustomed to how Internet marketing works. The idea is to flood the market with your links and your branding, drawing attention from very large crowds all across the web. Over time people will recognize the site logo and keep updated with your content. Along with my ideas feel free to share your own thoughts on the article in our comments area below.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents