“A picture is worth a thousand words”
We are very much in the age of visual content, with cameras on phones and the abundance of social media networks that you can upload your images to the expectation is that you will also have visual content on your website and social media profiles.
Is it important to use images on your website and social media posts?
Images on Your Website
Whether it be teeth whitening, dental implants or any other treatment that you provide it is likely that when a patient lands on your website to research what your practice offers they will likely want to see some treatment images. Being able to see the before and after images of what other patients to your practice have experienced will help instill trust in their minds that your practice is more than capable of producing the results they are looking for.
It is not only treatment images that are important as many new patients like to visit the “about us” section of websites to read the description about the practice and dentists. Having profile images to go with the description can also help improve a patient’s trust in your practice.
Using stock images throughout the site will also help to make the website much more appealing especially images of smiling people that help produce a positive vibe about the practice.
Images in Your Social Media Posts
With the increased competition and limited space in peoples’ news feeds adding an image to your post is possibly going to help improve your chances of being noticed and improve your click-through rate to your profile. In fact a study by KISSMetrics suggests that image posts attract 84% more click-throughs than text-based posts.
If you would like to know more about how Dental Design can help your online marketing please give us a call on 01202 677277