How social signals impact SEO rankings
Shares, Facebook likes, +1’s, and retweets are all considered social signals. With the rise of social sites like Facebook and Twitter, Google has started to take into account social signals to determine a websites ranking. Here are some of the things they look at:
- How many tweets and re-tweets a URL has
- The authority of the person tweeting the URL
- The number of Facebook shares and likes a URL has
- How many +1 a URL has
From an SEO perspective, your social media can help provide the exposure to your content, that results in other people linking to it from their websites or blogs. Links are still a major driver for SEO. This does require you to build your visibility on social media. Here are five key considerations:
- Align target audiences and topical themes of your content and social media efforts
- Build relationships with like-minded people on social media platforms
- Participate in related communities in social media
- Give back too – regularly share or comment on other people’s posts
SEO has evolved quite a bit over the last few years. Google now takes into account many factors outside of what most people consider SEO. Brand awareness, greater association of a brand with a particular product or category and news are just a few of many things that can have an effect on search rankings. Social media is the same thing as networking. It’s not the end in itself, it’s just the channel through which you share your useful information.
However, social is just another marketing channel. And you can use any marketing channel, social included, to promote your content and brand in a way that increases brand awareness and exposure to your content. The result of this can be improvements in the things that do influence SEO directly, such as backlinks and brand-associated searches.
Top Tips:
- Social users are more likely to engage with a question
- Asking followers to vote will increase the likelihood of them liking the URL
- Throwing a contest for social users is likely to help your social engagement
- “How to” lists tend to get more social shares
If you would like any further information then give the Dental Design team a call on: 01202677277.
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