How Long Does It Take for Social Media to Start Paying Off?
You’ve got your Twitter account going and you’ve made a few good jokes. You’ve garnered a few followers on Facebook. Every day, you put a little time into your social channels. How long until you start seeing some actual sales or conversions?
Dental practices hoping for quick returns from their social media marketing will be sorely disappointed by the long-term plans required to fulfil those campaign goals. Social media strategy can require months or even years to take root and start generating profit.
However, all is not lost! Social media marketing can start generating value right off the bat, particularly in terms of increased brand awareness and customer engagement. More tangible ROI, however, often takes time.
Almost half of marketers in a survey reported that they used social media for two years before they saw an impact on sales.
Most social media marketing strategies tend to take about 6 months to see any pay off, which may seem like a long time, however these days, social media interaction is so necessary that you can’t just do without.
That’s why here at Dental Design we have designed a social media management and training package in which we work with you for a minimum of six months. Past experience tells us that it takes around this length of time to grow your following and for patients to really start engaging with you.
Once you have a community developed, we can train a member of staff to cultivate the existing network and continue to post on the practice’s behalf.
If you would like further information about Social Media and the positive impact it can have on your dental practice, give Dental Design a call on 01202 677 277 who will be happy to help you.
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