The Future of Linkbuilding
Link building is absolutely imperative for successful SEO. Building the types of links that help grow your practice online and organic search traffic in general is getting alot harder. It used to be fairly straightforward, back before Google worked out how to treat links with different levels of quality and trust.
Google doesn’t care about the type of linkbuilding you do. They care about the implementation of it, all the below strategies can be used for SEO but only with correct implementation:
- Niche Forums and Directories
- User Generated Content
- Question & Answer Sites
- Bookmarking Sites
- Blogging Networks
- Social Media
- Contests
- Content Marketing
- Infographics
- Press Releases
Links will always be a ranking factor in some form or another. Google are always looking for more data, more signals, more indicators of whether or not a certain page is a good result for a user at a certain moment in time. Search engines see links as “votes” that indicate how useful or trustworthy your practice website is. When linking you should be adding value to the web, posting content that looks natural and “social” to the search engine.
Links are still the strongest signal we can give to Google about the importance of our content and site. So, if you’re working to increase search visibility, links need to be a primary consideration. However as you want to get the greatest benefit for the time and money spent linkbuilding, before proceeding with building links, it is advisable to carry out an SEO audit and take a look at your website to make sure its optimised first.
So what are the top SEO ranking factors?
- Proper keyword use in Title Tags and Meta Descriptions
- Proper anchor text of inbound links
- Popularity of the linking site
- Popularity of your site
- Maturity of the linking site
- Popularity of the link with the sites internal link structure
- Linking sites content relevance to your site
- Proper use of keywords within body text
If you would like any further information then please give the Dental Design team a call on: 01202677277
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