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How should I host my videos for SEO purposes?

how should I host videos
23rd January 2020 | | Blog, Search Engine Optimisation

This is a question we often get asked and to be honest with you – it isn’t necessarily a clear answer. It all depends on your goal and the industry you are nestled in. For example, if you are in the e-commerce industry, it would likely make sense to host the video on the website yourself to influence users to convert and purchase the product. If this is a video showing treatment steps or a tour around the practice, then it would make sense to upload to YouTube and embed it into the page.

I would advise uploading the video to a platform such as YouTube and embedding it into your website as this has multiple advantages such as:

  • Free CDN usage – with YouTube you can expect your video to run efficiently across all browsers/locations as it is hosted elsewhere. This is a big advantage if you are running on a low-cost server.
  • Embedding made easy! – YouTube has a super user-friendly API that allows you to easily embed videos on your website. Just follow the simple steps below:

embed video steps

  • SEO – Embedding videos is just like creating backlinks to your website as it can then display in google search results. The more views it receives, the more your visibility increases promoting your organic growth.

Touching on SEO, remember do undertake the necessary steps to optimise your video when uploading to YouTube, this includes:

  • Naming your video title with your primary video keywords.
  • Utilise the description box to promote your website URL as well as the relevant keywords
  • SHARE on Social Media! It’s important to get inbound links to your video. By sharing your video on social media, sites and e-mail newsletters, you are encouraging views to gain increased website traffic.

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