How to Create a Google+ Business Page in 5 Simple Steps

How to Create a Google+ Business Page in 5 Simple Steps
8 November 2011 | | Internet

Google has announced the launch of Google+ Pages, pages specifically engineered for businesses on Google+. While Google indicated that Google+ Pages wouldn’t be immediately accessible to all, it looks like they’re actually becoming readily available.

With a network of more than 40 million members, Google+ is indeed deserving of your attention. It’s definitely worth you setting up a Google+ Page for your dental practice and we will happily add a link direct from your website. But don’t worry — it’s simple! Read on for 5 easy steps to create a Google+ Page for your business…..

1. Choose an Accessible Gmail Account
Avoid creating your business page through just any old account, such as a personal gmail account. Instead, choose a gmail account that is accessible to multiple members of your marketing team (e.g. [email protected]), and use that account to create your page. Because Google+ Pages’ administrative capabilities currently don’t seem to be as sophisticated as Facebook’s (which enable you to assign multiple page admins regardless of the page’s origins), you’ll want to choose a host account that makes your page as accessible to multiple contributors as possible.

2. Create a Page with the Desired Account
Visit https://plus.google.com/pages/create, and if you see the option to create a Google+ Page, get started! Follow the wizard (it’s much like Facebook’s Page wizard), and choose the most appropriate option to classify your business. You’ll be able to select from the following options:

  • Local Business or Place
  • Product or Brand
  • Company, Institution or Organization
  • Arts, Entertainment or Sports
  • Other

After selecting your classification, fill in your basic information, including your page name (i.e. your company name), your business’ website URL, your category (i.e. your industry), and the classification of your page’s content (i.e. any Google+ user, 18 years of age or older, etc.).

3. Customize Your Public Profile
The third step involves customizing your public profile. The profile basics include your tagline (think of it as your business’ elevator pitch) and an image (your company logo is a great option).

4. Promote Your Page
At this point, you’ve created the skeleton of your page, and Google+ will now prompt you to promote your page. Our recommendation is to customize your page even further and start sharing a few updates before you begin telling the world about it. Promoting a blank page isn’t a great way to convince people that your Page is valuable enough to add to their Circles. So invest some time into optimizing your page and sharing a few links to valuable content before you start promoting it to the masses.

5. Get Going!
At the most basic level, this is really all you need to do to get your page launched. But as any smart marketers know, the ‘basics’ aren’t usually enough. Intelligent marketers understand the importance of optimizing their page to make it not only more engaging, but also more valuable and effective for lead generation. In this step, follow Google+’s prompts to create an effective page, and remember — Google+ is a social network. Although every social network has its specific nuances and behaviors, many of the same best practices will still apply. Regularly share fresh content, react and respond to your fans, be engaging, and optimize for lead generation. Then measure, adapt your strategy, and optimize your presence based on your own individual results and goals.

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