- An analysis of on-page content to evaluate its quality. Some of the core concepts of this are covered in this article by Cyrus Shepard: “More than Keywords: 7 Concepts of Advanced On-Page SEO.”
- An analysis of user interaction with your content to determine how they like it. Some ways that this could be done are discussed in this Microsoft research paper.
So which methods do they use, and how do they weigh them? I don’t know. no one really knows outside of Google.
Complete User Experiences
We know delighting customers works, (even with a dental practice businesses), by giving them something not too out there but that is unexpected and well, delightful. the art of website design and user experience is getting the right mix between functionality, clarity, a user path and adding that little something that sets your website experience apart from the rest.
You have to start thinking about providing a complete user experience to your visitors. Think of it this way: If 100 visitors come to your page after searching on your target key phrase, what percentage of them will be happy with what they see?
For example, if you had a site that sells shoes, and someone searched on “women’s running shoes” and then arrived at your site, what might they be looking for? Here are some examples of things you might need to cover on your page:
- Some shoes to buy
- Different sort orders, such as by price, size
- Types of running shoes (e.g. track, cross country, etc.)
- Different brands
- Product descriptions
- A shopping cart and option to check out now
- An about us page
- Trust symbols
Your text on the page should reinforce the page’s ability to address a breadth of needs. Not every need is on the one page, of course. In many cases, people should be able to obtain different variants of their needs by clicking through to other pages on your site, or even off to other sites. The bottom line is that the search engines want to know that your site does a better job of satisfying users than the other sites out there.
Accomplishing this is hard. You will need to continuously invest in improving the pages of your site to get there.
However, know that this is a deep topic that needs more than a few hours of your time. Creating an awesome website has to become a compulsion, and yes, it’s an SEO ranking factor, one way or another. To find out more about how Dental Design can achieve your delightful, Google friendly dental website call 01202 677277.