Dental practices rely on advertising to attract new patients and grow their businesses. With Google Ads, dentists have a powerful tool to reach a targeted audience and showcase their services. But what should dentists include in their Google Ads copy to make it effective? As a dental marketing agency we run hundreds of Google ads campaigns for dentists, over the years we have tried and tested many factors to push users to convert. Let’s explore some key elements that can help dentists create compelling and persuasive Google Ads copy.
One of the most important elements to include in your Google Ads copy is a list of the services you provide. Potential patients want to know what types of treatments they can expect to receive from your practice. Some common services dentists offer include teeth cleaning, whitening, fillings, root canals, orthodontics, and more. By highlighting your services, you can help potential patients understand the full range of treatments you provide and position your practice as a comprehensive solution to their dental needs.
People often choose a dentist based on their location and scheduling options. Therefore, it’s important to emphasise the convenience factor in your Google Ads copy. If your practice is open on weekends or has extended hours during weekdays, make sure to mention that. You can also include information about parking, public transportation, or if you offer virtual consultations. Highlighting your practice’s convenience can make it easier for potential patients to choose your practice over your competitors.
Dental practices that have earned certifications, awards, or accreditations should showcase them in their Google Ads copy. Highlighting your expertise can help establish trust and credibility among potential patients. For example, if your practice has earned a seal of approval from the British Dental Association or Dentistry Awards, make sure to mention it in your Google Ads copy. This can help set your practice apart from competitors and give potential patients more confidence in your services.
To attract new patients, consider offering a special promotion or discount for first-time visitors. This could be a free consultation or a discount on services. Including promotional offers in your Google Ads copy can be a powerful way to entice potential patients to choose your practice over others. However, make sure that any promotions you offer are clearly outlined and do not mislead patients.
Positive reviews from satisfied patients can be a powerful marketing tool. Including testimonials in your Google Ads copy can help potential patients feel more confident about choosing your practice. Make sure to get permission from patients before including their testimonials in your ads. Highlighting positive feedback from real patients can help build trust and credibility with potential patients.
Your Google Ads copy should be easy to understand and free of technical jargon. Use clear and concise language to convey your message quickly and effectively. Avoid using overly technical terms that may confuse potential patients. Instead, use language that is simple and easy to understand. This can help ensure that your ads are effective and resonate with potential patients.
The ultimate goal of your Google Ads copy is to encourage potential patients to schedule an appointment or contact your practice. Therefore, it’s important to end your copy with a strong call-to-action that motivates them to take action. For example, “Schedule your appointment today!” or “Call us now to book your consultation!” A strong call-to-action can help increase the likelihood that potential patients will act and choose your practice.
In conclusion, effective Google Ads copy can help dental practices attract new patients and grow their businesses. By highlighting your services, emphasising convenience, showcasing your expertise, offering promotions, including testimonials, using clear and concise language, and using a strong call-to-action, you can create compelling and persuasive Google Ads copy that resonates with potential patients. By following these tips, dentists can improve their chances of attracting new patients and building a successful practice.