Are you trying to think of ways to get more engagement from your twitter followers? Have you considered using some psychological techniques to help?
The methods used to construct language and motivate customers often stem back to basic psychology, which is something used to persuade, engage and influence. Here are four tips to help improve your twitter engagement levels
#1: Take Advantage of the Bandwagon Effect
Psychologists say that there are three primary groups that people aim to associate with: groups to which they’d like to belong (aspirational), groups that share the same ideas and values (associative) and groups to which they don’t want to belong (dissociative).
The language you use within your tweets can help users identify with one of the three primary groups and as a result, they’re more likely to respond.
For example. “Join our Dental Practice Facebook page to receive exclusive special offers” The highlighted words promote a sense of aspirational belonging; if patients engage they’ll be part of an exclusive group of people.
The language used within tweets can also help customers make a dissociative connection to a competitor, and as a result, a better association with your brand. However be careful with this one as it looks unprofessional to directly say that you are better than another practice.
#2: Use Image Psychology
Many marketing and advertising studies have been conducted to see what type of images have the highest conversion or click-through rates. In nearly all studies, an image of a person, particularly a close-up of his or her face, increased the success of the ad or the web page.
Apply this research to your Twitter strategy. Tweet images with faces.
It’s useful to include images of happy customers within individual tweets, particularly those linking to blog posts or case studies. The effectiveness doesn’t really come from who is in the image, it’s more about what the image conveys to the reader.
#3: Employ Self-Perception Theory
Self-perception theory is how people develop attitudes based on their own behaviour. For example, if you go to a few football games, you’ll probably decide that you’re a football fan. Then, you’ll act in a way that reinforces your identity as a football fan. You’ll buy football memorabilia and/or engage in conversation with other football fans.
On Twitter, users will retweet or favourite a tweet that they feel is consistent with their self-perception. For example, if your patients tend to have a young family, create content based towards family life, equally if you’re aiming towards twenty-somethings bear that in mind too.
#4: Keep It Simple
If there’s one thing all great marketers know, it’s to keep messages simple. The great thing about Twitter is that you don’t really have a choice. A message has to be succinct to make sense and still fit into 140 characters.
To increase engagement further, try the short paragraph trick; Twitter allows you to create line breaks within your tweet.
Line breaks are an effective way of drawing your reader’s eye to your tweet. When you use short paragraphs, it moves your reader’s eye down the page. This quickens the pace at which they read, makes your tweet look exciting and encourages a higher number of click-throughs to the article or image.
In conclusion, it’s easy to always create the same type of tweets without thinking about why a user may click or retweet them. Use these psychologically based techniques to improve your twitter engagement.
If you would like further information about using twitter effectively, give Dental Design a call on 01202 677 277 and speak to a member of the team who will be happy to help you.