Well, how do you feel about the idea now? Is Facebook as a marketing mechanism ridiculous, a no-brainer, or somewhere in between?
Now more and more dental practices are setting up their own Facebook page, we thought that these statistics may be of interest to you.
1) Facebook matters for business owners.
“42% of Marketers say Facebook is critical or important to their Business” (Source: State of Inbound Marketing, 2012)
That’s not just the marketers who think it’s nice. There’s a significant chunk of marketers and business owners whose marketing strategies rely heavily on Facebook.
2) How does that compare to business owners’ opinion of Facebook marketing in 2009?
“The number of business that Facebook is critical or important to their business has increased by 75% from 2009 to the present date” (Source: Source of Inbound Marketing, 2012)
Its come a long way and you can only expect that number to keep skyrocketing as marketers learn more about how Facebook can help their business, and as Facebook continues to roll out more options for and marketers.
3) But it’s not just Facebook …
“62% of marketers said social media became more important to their marketing campaigns in the last 6 months” (Source: State of Inbound Marketing, 2012)
Even if you fall into that 62% of marketers who see Facebook as critical or important to marketing – and frankly, even if you just think it’s mildly helpful – remember that integrating your social channels is crucial for optimal results. Encourage Twitter followers to become Facebook fans, Facebook fans to comment on your LinkedIn page, and Pinterest users to share their images on your Facebook Timeline. There’s plenty of opportunity for cross-channel promotion that will help you grow your reach.
4) Marketers’ investment in social media makes sense!
“Social media has a 100% higher lead-to-close rate than outbound marketing” (Source: State of Inbound Marketing, 2012)
Some marketers might be convinced they can generate leads from social media … but do they really turn into customers? From these stats it turns out, they do. And they require less of marketing’s budget to do it, too.
5) The opportunity for Facebook ROI is certainly there …
“80% of US social network users prefer to connect to brands through Facebook” (Source: State of Inbound Marketing, 2012)
Engage with your audience using their preferred method. Your target audience wants to post to your Facebook Pages Timeline? So you need to ensure you have a Facebook Page to post to. And one that’s being monitored and updated at that.
6) Facebook Timeline has helped with engagement, too.
“Brands have seen a 46% increase in user engagement with the new Business Timeline” (Source: Simply Measured)
Since the new Facebook Timeline design rolled out, brands have seen a tremendous increase in engagement — things like comments, likes, and shares of posts. That’s good news for marketers, because Facebook’s EdgeRank algorithm favors these posts more, which means it’s more likely their posts will show up in users’ news feeds.
7) Interactive content is leading the way for engagement.
“Brands have seen a 65% increase in user enagagment of Interactive content with the new Timeline” (Source: Simply Measured)
If marketers are looking to get even more out of Facebook, it’s time to invest in interactive content. In fact, any visual content will help; this stat includes both video and photos!
8) But don’t get too excited about people sharing that content on Facebook.
“Ration of views to shares of Facebook comments: 9:1” (Source: Buzzfeed)
If you have a large enough audience, that ratio isn’t half bad. But if you’re working with only a couple hundred fans, you’ll see every piece of content you post to Facebook get more traction once you expand your reach. So keep posting visual content — high engagement means it shows up in users’ News Feeds the most, so you’ll grow your reach faster — and then start focusing on converting those fans into leads by posting a bit more lead generation content.
For more information about social media, please callus today on 01202 677277