Interesting Marketing Statistics About Facebook for Business

Interesting Marketing Statistics About Facebook for Business
13 September 2012 | | Social Media

Were you one of those people back in 2008 who looked at your Facebook profile and thought … “I see some real potential here for business owners.” No?

Well, how do you feel about the idea now? Is Facebook as a marketing mechanism ridiculous, a no-brainer, or somewhere in between?

Now more and more dental practices are setting up their own Facebook page, we thought that these statistics may be of interest to you.

1) Facebook matters for business owners.

 “42% of Marketers say Facebook is critical or important to their Business” (Source: State of Inbound Marketing, 2012)

That’s not just the marketers who think it’s nice. There’s a significant chunk of marketers and business owners whose marketing strategies rely heavily on Facebook.

2) How does that compare to business owners’ opinion of Facebook marketing in 2009?

“The number of business that Facebook is critical or important to their business has increased by 75% from 2009 to the present date” (Source: Source of Inbound Marketing, 2012)

Its come a long way and you can only expect that number to keep skyrocketing as marketers learn more about how Facebook can help their business, and as Facebook continues to roll out more options for and marketers.

3) But it’s not just Facebook …

“62% of marketers said social media became more important to their marketing campaigns in the last 6 months” (Source: State of Inbound Marketing, 2012)

Even if you fall into that 62% of marketers who see Facebook as critical or important to marketing – and frankly, even if you just think it’s mildly helpful – remember that integrating your social channels is crucial for optimal results. Encourage Twitter followers to become Facebook fans, Facebook fans to comment on your LinkedIn page, and Pinterest users to share their images on your Facebook Timeline. There’s plenty of opportunity for cross-channel promotion that will help you grow your reach.

4) Marketers’ investment in social media makes sense!

 “Social media has a 100% higher lead-to-close rate than outbound marketing” (Source: State of Inbound Marketing, 2012)

Some marketers might be convinced they can generate leads from social media … but do they really turn into customers? From these stats it turns out, they do. And they require less of marketing’s budget to do it, too.

5) The opportunity for Facebook ROI is certainly there …

“80% of US social network users prefer to connect to brands through Facebook” (Source: State of Inbound Marketing, 2012)

Engage with your audience using their preferred method. Your target audience wants to post to your Facebook Pages Timeline? So you need to ensure you have a Facebook Page to post to. And one that’s being monitored and updated at that.

6) Facebook Timeline has helped with engagement, too.

“Brands have seen a 46% increase in user engagement with the new Business Timeline” (Source: Simply Measured)

Since the new Facebook Timeline design rolled out, brands have seen a tremendous increase in engagement — things like comments, likes, and shares of posts. That’s good news for marketers, because Facebook’s EdgeRank algorithm favors these posts more, which means it’s more likely their posts will show up in users’ news feeds.

7) Interactive content is leading the way for engagement.

“Brands have seen a 65% increase in user enagagment of Interactive content with the new Timeline” (Source: Simply Measured)

If marketers are looking to get even more out of Facebook, it’s time to invest in interactive content. In fact, any visual content will help; this stat includes both video and photos!

8) But don’t get too excited about people sharing that content on Facebook.

“Ration of views to shares of Facebook comments: 9:1” (Source: Buzzfeed)

If you have a large enough audience, that ratio isn’t half bad. But if you’re working with only a couple hundred fans, you’ll see every piece of content you post to Facebook get more traction once you expand your reach. So keep posting visual content — high engagement means it shows up in users’ News Feeds the most, so you’ll grow your reach faster — and then start focusing on converting those fans into leads by posting a bit more lead generation content.

For more information about social media, please callus today on 01202 677277

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents