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Lockdown – What you can do with your time to help your website bounce back bigger than ever!

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17th April 2020 | | Blog, Search Engine Optimisation

Our first reaction to a worldwide pandemic is to usually go straight into panic mode! While this is completely normal, I’ll be going through some quick tips on how you can spend some of that free time productively to ensure your dental practice bounces back bigger than ever!

Optimise!

Your first thought process when coming to terms with this global crisis may be to drop everything instantly. Whilst this may relieve some temporary pressure it’s crucial to understand that stopping all SEO activity is only going to cause more of an uphill struggle to gain visibility once this is all over. Carrying on your monthly marketing will allow us to continue to adapt and optimise the long term strategy we have been building up on the account, making sure we are doing regular audits our end to see areas for improvement and optimise to cater for this. Making sure we are in a good position to be seen once life returns to normal and everyone is rushing to the Google search results page!

Analyse

Now is the perfect time to have a look at how your competitors’ websites are doing. What are they doing with their online marketing during this crisis? This is great to start brainstorming ideas on what you, as a practice can think about doing and what makes you different, you can then start putting ideas into action which leads on nicely to my next point..

Content!

Yes, the famous saying “Content is king” will always be relevant and the forefront of what you can do to work on your visibility of the website. Remember those days you wanted to make changes to the website but were just too busy with appointments and other activities at the practice? Now you can finally have some down time to make the overdue changes. This could be jobs such as:

  • Updating the price guide
  • Updating the meet the team page
  • Adding a page to the website describing a new treatment you are offering
  • Creation of offers
  • E-consultations (We can help you with this!)
  • Keeping your patients up to date with our latest resources!

Whilst this will be making your website all fresh, it will also be doing its magic behind the scenes! As we always like to say… Google LOVES active websites. The more content you are adding to the website, the more Google will be indexing your web pages resulting in more organic traffic to help you move up in the rankings, just what you need once this crisis is over!

Alternatively, you can call 01202 677277 and have a chat with your account manager directly. We can then have a look at the website together and brainstorm new ideas and put together your own personal marketing strategy during these unprecedented times. As mentioned, it is important to use this time productively to ensure bouncing back once everything resumes to normal life.

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